Thomas Rowland writes:
"A topic of notable interest has recently been brought to the forefront of gaming journalism: is the gaming media biased toward Microsoft, or are its hardware and multi-platform titles truly outperforming its next-generation competitors? Popular gaming forums have hosted numerous debates, mostly detailing coverage of the latest mega-conference E3, at the root of this bias. Posters point to popular gaming sites and shows (G4TV, AOTS, etc.) suggesting that Microsoft has received additional coverage and praise over competitors.
The idea of media bias is nothing new; it has been going on for a long time. The original form of the bias was coined as "Payola," at the invention of the radio. Record label executives and people of similar interests would pay off radio stations to play songs on their label more. In turn, the increased play time on the radio heightened song popularity. While the impact on a superficial examination looks minimal, we must address the exposure in compounded terms, a 3-minute song getting aired one more time over the course of a year, that's 1095 minutes (18:15) of the same song!
So, how does this relate to video games?"