2008 The Olympics are Almost Here, but Where are Sonic and Mario?

Thomcult: This Friday, the 8th of August at 12:08 UTC the opening ceremonies of the 2008 Summer Olympic Games in Beijing will begin. Millions, if not billions of people throughout the world will watch. Over the coming weeks those spectators will watch not only one of the biggest events in the sporting calendar but also in advertising and branding. However, whilst many brands from numerous sectors will be present at the Olympics videogames will remain conspicuous by their absence.

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