Forbes 'Game On' editor Chris Morris writes:
"While it's still a video game machine first and foremost, the Xbox 360's slow evolution into a home entertainment device is starting to pick up speed.
For nearly two years now, owners of Microsoft's console have been able to download from an ever-expanding catalog of movies and television shows for prices ranging from $3 to $6. That's roughly on par with "On Demand" fees for movies, though considerably more than what you'd pay your cable or satellite company to catch the episode of "South Park" you missed.
Still, the addition of video has been a big hit with users. Over the past year, movies and TV shows have accounted for one-third of all Xbox Live downloads in the U.S.
It's a notable market, but is it a sustainable one?"