Intergi, a leading video game and entertainment advertising network and representation company, today announced that the company has launched a global sales initiative extending its sales force into China, UK, and Australia. As part of the expanded sales effort, Intergi has appointed a Director of Sales to head up a new office in China.
"Many marketers today don't realize or harness the power and reach of the gaming industry as a viable means of targeting consumers en masse," said Jayson Dubin, president of Intergi. "The gaming industry generates more revenue than CD music sales and movie box office; and is responsible for more time spent online than any other entertainment form." said Dubin.