With a Hollywood blockbuster movie now out in front of the game, here's how Electronic Arts is planning to make Superman Returns: The Video Game a star.
Electronic Arts has had a miss (Catwoman) and a hit (Batman Begins) with its annual summer collaborations with Warner Bros. Interactive Entertainment and DC Comics. Superman Returns: The Video Game looks like another step in the right direction for the game publisher, which is expanding the game's world beyond the scope of the film and tapping into the rich comics' history.
"Historically, it's been hard to make Superman games," said Jason Hall, senior vice president of WBIE. "He's an invulnerable character that can only be hurt by one thing."