Ars Technica: "At E3, it was surprising to note the number of iPhones we saw among both industry professionals and the press. Everyone was using their handsets to make calls, to update their Twitter feeds, but most striking was the number of people gaming on the hardware. At that point, the iPhone as a gaming platform was barely a week old, but everyone played iPhone games as if it were the most natural thing in the world. The market is there, as is the talent; it's hard to talk to a developer who isn't working on or at least considering at least one iPhone game.
Talk to people in the industry, however, and it seems that, oddly enough, the people least enthusiastic about iPhone games may be the Apple hierarchy."