"I think that's also the benefit of EA today - there's a lot of cushioning when it comes to taking a risk. Like, we wanted to do crazy shit because we are in a position to do that. That's the benefit of the EA mentality where you understand what it means to be big. Rather than do less and less crazy stuff, you do more and more because you can - instead of thinking that if we do more of the safe stuff we will be a lot bigger and better."
DICE's Patrick Bach suggests that EA takes more risks than they're given credit for.