Microsoft has registered a patent that suggests it may be entering into the toys-to-life arena. This is an awful idea.
If MS is going to do this then they need to do something completely different for this genre. Instead of focusing on cute, adorable figures go for something a tad bit more hardcore, Nintendo, Skylanders, Disney and Lego have that market cornered and crowded. Maybe set the toy line in some fantasy Dungeon and Dragon style land. And the figures should have that Warhammer look and articulation to them.
Umm all they need is Minecraft, and maybe special Microsoft themed franchises as Minecraft characters. Off the top of my head Master Chief, Cortana, Viva Piñata, Ori, Banjo, Conker, etc would be great along with some brand new characters.
Yea..I guess that could work too. Never thought of that but I can see this happening way more than my idea.
I dont think MS' has enough popularity among its major franchises for Toys To Life to make sense for them. I mean in a way it could work with Marcus Fenix, some Halo characters, some RARE mascots, one or two Fable Legends heroes.... would all be very nice, but these things are more geared towards kids and I think those franchises have more appeal to young adults and middle aged men. But then again, Microsoft has billions of dollars and I couldn't really care less what they chose to do with it. I'll buy a Master Chief a grunt and a Conker to sit beside my MArio Amiibo and call it a day. @red dont see why people are disagreeing with you. A grittier approach would appeal to Microsofts core audience and set Microsoft apart from the over-saturated market of toys to life that appeal to kids. It just makes sense. Of course MS' could try to capture the younger demographic with toys. Minecraft is ripe for it.
I see so much potential for HoloLens with this. I hope it is something unique based on Augmented Reality.
Could be cool if the characters are good quality. I agree with Martin, should be more adult oriented.
Yeah an adult oriented game to life is cool but it definitely would need more substance then Disney Infiniti 2.0 what a waste of cool characters with an average game world.
I think it's a smart move for MS to jump into this. People love collecting figures, and that's why the games for them are so hugely popular. Most people who buy the figures to add to a collection anyways, so I'm sure it'll be a big hit for MS.
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