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The Hype Fallacy -- Gamer Professionals

With the Tokyo Game Show recently wrapping up, it has become clear to me just how important the concept of ‘hype’ or anticipation is to the gaming industry. We saw a wide variety of trailers and information paraded out in front of the media and consumers with the sole intention of drumming up some much-needed attention. While the results may have varied in each individual case, simply being a part of the spotlight is an indescribably important part of the game development process these days. It begs the question though: why is this the case?

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