Patrick Plourde is fond of arboreal analogies. Actually, he's fond of frondescence - a word I only just looked up and now love - in general. Testify: "I always say the projects I work with are like a garden of flowers, because they're really fragile, because they're small." And: "If you take the context of Ubisoft Montreal, we're making these giant blockbuster games. How can you exist in the shadow of these giant trees? These sequoias! And we're growing flowers or little plants - that might become in the future sequoias themselves."