While Until Dawn might be one of Sony’s new IPs this generation, it didn’t seem to get the marketing push as some of the publisher’s other first-party games.
I understand Yoshida and thanks for explaining intellectual property and being honest about popularity of an IP. #Sonyisstillbusiness but it's a good consumer business! @DarkOcelot I forget to thanks gamers for advertising Until Dawn, and giving a fanbase.
$39.99 promotion for the month of October, for Halloween, and commercials airing during The Walking Dead, and the networks with Halloween movie marathons.
Lucky the game was great Word of mouth saved Sony lots of marketing cash Still... Sony market your exclusives sheesh
@Suckingeggs I agree with you on that I got an idea Sony should do with some games test group for which one they would market.
I'm actually fine with them not marketing this title. They are still a business. Let gamers tell other gamers about this game as I feel they market this title better then a commercial really can. You and I know what Until Dawn is....try conveying that in 30 secs. They are right to be honest about what they expect in return of this title, some titles are hard to market for and I feel it could end up hurting the title as many might walk into this game with different expectations due to how it was marketed to them.
Don't market it pass the saving onto the price of the game so it's a lower price than the other new titles and put a demo on PSN 5 days before with a marketing style trailer for the rest of the game built into the end of the demo. Simple and much more cost effective, why put expensive ads on tv when you have the best majority of your customers connected to your network.
Game was awesome it really was a great game but i feel like a price drop would benefit it. Game was amazing and i don't regret my $60 purchase but people lik emy brother who have 3 kids instead of one like me would be more inclined to jump in for $40.
It was marketed quite strongly in the UK, they had a featured sponsorship on the Horror channel and lots of adverts.
With the heavy free Youtube Marketing Until Dawn got, i expect it to sell well. Maybe 2 to 3 millions and for its type of game, that is incredible.
unfortunately, these style of games don't necessarily benefit from let's plays. Since the main parts become spoiled. While the game has numerous choices along the way, some of the characters can only die at specific times.
Actually they do my friend because people get tempted to play it themselves and experience the jumpscares and different outcomes/choices/dialogue. And that happened to me in many indie or small titles because i didn't know they existed so i got them afterwards like Layers Of Fear, if it wasn't for Youtube gamers, i wouldn't have got it.
They do. It pushes people to play the game themselves the way THEY want to OT that's what everyone has been saying. These type of games market themselves base off how well they do with gamers and critics alike.
I believe they benefit more actually given the content they display and how fun they look to play, not many people have time to sit and watch a full play through, only the hardcore would sit for 8-12 hours.
Your joking right? Horror games get sooooooo much love on Youtube its not even funny. They are BEATING OUT MGSV easily lol. https://www.youtube.com/wat... That was launch day too! https://www.youtube.com/wat... This was a couple days after launch. Horror games get mad respect on Youtube lol, people like being scared! Its an extremely entertaining game too! I personally wouldn't watch it, but I can see how others would.
Part of the fun for me is to watch a Let's Play of it, then buy it if I like it. That's when I get my friends together and we play it together... and I get to laugh at them jumping lol.
@EDMIX - sure they get lots of love, I follow a couple of people who got famous off of Horror games. What I mean is that these lets plays aren't great for SALES. If someone can watch someone else play through a game like Outlast, they are going to be less inclined to buy the game since they have seen everything there is. A game like GTA V for example, would be completely different and after seeing all the zany crap that can happen there, it might incline more people to buy the game. I am not saying that horror games don't benefit from youtube in terms of exposure, they do greatly. But you guys misinterpreted what I was saying, I was strictly speaking in terms of sales. If I read you a book, would you be inclined to go out and buy the book? Probably not.
@Neo- "What I mean is that these lets plays aren't great for SALES" LOL! Sure bud. Playing a game and seeing it are not the same thing. If they where down to watch the whole thing, then clearly they had no plans to own the game. I mean...say that to the people who add me on PSN from Youtube who literally tell me they got the game based on that video lol. What your trying to say is conveyed in a game vs is a book is not only pretty stupid, its a horrible example. You don't just put in a game and sit down and watch bud, pretty sure you PLAY IT. Regardless of how many times you could watch it, playing it is something else entirely. The person that got Until Dawn because of me post those videos up got it based on wanting t0 make the choices on their own vs the ones I picked.
@EDMIX - I understand what you are saying. I even agree with most of it. But traditionally horror games are one and done. Watching a let's play can take away from the experience because then you don't necessarily have to play it for yourself since you know the story. This game is at least a little original in that you can replay and change your choices to see some different results and outcomes by the end of the game. Most of the smaller choices don't affect the overall arc that much, but that's ok, it's always nice seeing characters react to you differently as a result. You don't think that millions of people watch Pewdiepie or Markiplier and their let's plays of horror games? You think that once someone watches the entire video they are going to run out and buy the game when they know how it all ends? Regardless of whether people were inclined to buy a game or not from the beginning they will definitely be less inclined than they already were of purchasing the game if they know how it all plays out. If I watched a GTA V video of some crazy stuff happening, I would probably be inclined to buy it. However if I saw a video showing me the ending of The Evil Within, I would probably be less inclined to purchase it. That was my only real point I was trying to get across.
I agree with Neo. Heck - I've even done it a few times. Youtube is how I experiences Gone Home. I purposely avoided youtube for Until Dawn because, honestly, what is the point of playing it after watching someone else do it? The rest of you are fools! Fools!!!
In all honesty if they can Market third party games in a strong fashion they should have marketed Until Dawn as well. There really is no excuse. Kudos to Supermassive games for there New IP.
They have done this since Heavy Rain to be honest.
"There really is no excuse" How about money? We don't really know how much more Until Dawn would have done with marketing, it may have not even pushed the game enough to cover said marketing. Consider those who are playing it on Youtube and word of mouth, some games are hard convey, it still takes me a bit to tell folks about what Until Dawn is, I feel they likely made the right call. @TwoForce- You sure about that? http://www.cinemablend.com/...
A 3rd party marketing push is usually the result of exclusive content or bundle agreements with the publisher. e.g. Destiny. They do not support 3rd parties more than their in house IPs. Its all about business.
"Actually they do my friend because people get tempted to play it themselves" So, shall I dispel your sound argument? I watched Until Dawn on youtube. I no longer feel compelled to play the game myself.
Since you weren't compelled I guess that argument is closed now since the mighty garrettbobbyferguson wasn't compelled to play a game after he watched it. Does the sun evolve around you as well?
@madforaday Well, the mighty madforaday; the claim was that people purchase it because they feel compelled to experience it for themselves. I'm dispelling that argument by offering my own stance that is counter to that. Therefore dispelling the argument, the mighty madforaday.
Didn't you know, mad? Ol' bobby here is the Alan Greenspan of gaming. He's the barometer of what the entire gaming community wants; he knows, better than we do, what we're interested in. If he wasn't compelled to play the game(not that he's shown any interest besides defending Polygon's review), then nobody else will. /s
A new IP that was born to sell itself? Okay. Well talking from experience, I saw ads all over the place online, and even on TV past the watershed. Okay they could've spent a budget on billboards and frankly it would not have made that much of an impact - or they could have sent promos out to guys like PewDiePie and let the word of mouth spread incredibly well from gamers. Until Dawn is actually a commercial hit and is doing respectably well for the kind of game it is.
I didn't see a single one. Haven't seen one yet. In the UK here.
Thats nice...Sooo "you" haven't seen as single one...sure bud.
@EDMIX Im in thwe UK and have yet to see an ad for this game. No need to jump the gun.septic aint lying.
Yeah well EDMIX sounds like the type to watch Hollyoaks so the ads were probably running then :P
@EDMIX - I never saw a TV commercial or online ad for Until Dawn either. Only reason I knew about the game was because I am a horror junkie and I have been following the development of this game for a while now. I live in Canada.
I am not sure how anyone can really market this game without making it sound cheesy and crap or misrepresenting the game. What is selling this game is the amount of youtubers playing it and recommending it. That is the marketing that will work for this game. Adverts are not
Until Dawn was marketed well in the UK. I saw plenty of commercials/ads on almost every major broadcast network. I haven't gotten the game yet... Waiting for Uncharted Collection ..and then Until Dawn for Halloween fright night )
"Until Dawn was marketed well in the UK." The other day, you was talking shit in my inbox in fake patois. Now you say you live in the UK? How does that work 'Bredrin' ?.....
Irrelevant where I live, and does not dictate what languages I may speak. I can speak another dialect no matter where I live in the UK. Not sure what Until Dawn has to do with my location/language. It just a game to me. If you live on yesterday, how you gonna enjoy today? Get over whatever occurred before bro, I'm not a hateful grudge holding person. You call for me to be marked for trolling ...and you got what you wanted. Be happy with that achievement & move on. I try to be righteous, and spiritual with all people who I see as Brothers/Sisters Iyah. No matter me what color or where dem rest in this World. No hard feelings on my part breddah. Out of many we are one. One Love, Peace and Prosperity /
Cool beans, brotha! no more mudslinging. Cant be mad at a fellow J'can for too long! Bless up! ;)
and here is the answer to those who were saying "Sony doesn't believe in such and such" I mean, it gets to a point that Shuhei has to explain intellectual property laws to people lol Unfortunately for Shuhei some people don't understand logic.
For horror games, word of mouth is the best marketing.
Market it for what just slap exclusive on it and it will sell base on that no matter if it's good or not
Not sure about other countries, but for the US, they should advertise the game for next month - perfect time for Halloween...
Not sure about TV but there s been really a lot of trailers on you tube on many occasions like Valentine day etc and for the launch too of course. Also a few original live action https://www.mofilm.com/blog...
Luckily people absolutely loved Until Dawn and it basically marketed itself. Sony didn't even press enough copies, it's been sold out of my local store for weeks. That's what bothers me is that it's sold out in many stores and after multiple weeks it remains that way. Extra Point: I love Sony, but they need to market all of there major exclusives/1st parties, Tearaway Unfolded was hardly marketed at all.
Yeah.. I got the platinum for this masterpiece.. Solidgear3 is my psn
No marketing, no hype, great game. Commercials giving away the best parts, drowning in hype, great game.
agree with thee.. sometimes commercials spoil.. Until Dawn did well for itself ..
This game gets all the attention all over the social media. Go to youtube popular channels, facebook pages.
This game got the accurate amount of hype for an unproven dev team. Besides at the end of the day Until Dawn will still sell more than the even more highly marketed Sunset Overdrive
Sunset Overdrive's sold 0.84m , Dead Rising 3, a series that's been out for nearly a decade, 1.39m. Infamous 2.89m. Infamous 2 1.78m. I still think that, even with Xbox's sometimes stubborn buyers, a sequel for Sunset Overdrive can hit 2 million eventually, as can the original game. Mind you, if bundle game sales are included in the sales figures that's no surprise. I've never got over Jet Set Radio Future's underwhelming sales on the original Xbox. So many people just don't have enough style to enjoy the game: http://www.vgchartz.com/gam... http://www.vgchartz.com/gam... http://www.vgchartz.com/gam... http://www.vgchartz.com/gam... http://www.vgchartz.com/gam...
I really don't see Sunset Overdrive selling 2 million. It doesn't have the sales legs that inFamous: Second Son and The Order: 1886 continues to have. I doubt it can even reach 1 million. Even if it does it'll have taken more than 1 year to do so.
Unlike war based multiplayer games or sports games, Until Dawn isn't the kind of game that's going to have an equivalent coming out all the time. Nor will it have cost an absolute ton like Destiny. Therefore Sony don't need to concentrate so much on short term advertising to get people who don't know about it hooked right now when the game will have long legs through word of mouth, Playstation store advertising, reviews and , probably , a remaster on PS5 as is the way now.
Sony Playstation 4 is so popular right now, every exclusives doesnt need to be marketed literally. Players all over the world show great support, they do the ad for everyone to see. Gamers in youtube, live feeds, facebook feeds will do the job for Sony :)
If I had not been visiting a friend and he had not suggested getting this game and playing it, I probably never would have known that it existed. Now that I have played it (and freaking loved it) I am even more inclined to pick up a PS4 than I was before. Word of mouth definietly put this game on my radar. I would have been so pissed off if I had missed this gem!
so if it ain't uncharted then its not marketable nice
Theres no excuses. better or at least some marketing for this would of increased sales. Sony are still lagging way behind when comes to marketing.
They were too busy trying to market early Destiny and Call Of Duty DLC.
Word of mouth has been strong for this game. I know I have been recommending it to my friends. I have a friend at work that has not bought a PS4 yet and was thinking about it for Dark Souls III, but then I told him about this game, and now he is probably going to get the system and game to play in anticipation for DSIII.
N4G is a community of gamers posting and discussing the latest game news. It’s part of NewsBoiler, a network of social news sites covering today’s pop culture.