MMGN writes: NBA Live has been making inroads after falling behind 2K's NBA 2K franchise. Two cancelled games in NBA Elite 11 and NBA Live 13 were major setbacks for a series that was rapidly losing market share. The release of NBA Live 14 came and went with little fanfare (and a stack of negative reviews) while NBA Live 15 was able to earn back some respect for the iconic sports brand.
NBA Live 16 looked set to once again make big strides in an effort to catch up to NBA 2K, and it may very well do that. But early signs haven't been promising, with the game's demo, released last week on Xbox Live and the PlayStation Network, proving embarrassing for EA.