Diablo III may well be the sequel that all the fans want, but after the long rumbling drum-roll of rumours and hints that presaged its announcement, there is an odd sense of anti-climax.
Thanks to World of WarCraft, Blizzard has the highest of public profiles – a vast base of existing users who are eager for its product and easily and directly courted. Surely few companies are as well positioned to pull a new and radical IP from their sleeve? Instead, and perhaps inevitably, Blizzard returned to a familiar licence, doing so in a way which, on the surface, appears to differ little from its predecessor's formula. It's an assessment that the developers find surprising.