While in the west the concept of “booth babes” has been reviled by hostile media, in Asia and Japan it’s still very popular. Tokyo Game Show is no exception, and pretty much every publisher has its booth ladies, or “Booth Companions” as they are named locally.
Some are in cosplay, while others wear outfits representing the brand. Some developers have just one or two, while publishers may have a small army. Sony Computer Entertainment takes it to a whole different level.