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Crossing the Uncanny Valley : The Impact of Virtual Reality on the future of Modern Gaming

When stripped of marketing buzzwords, brand appeal, and glitz and glamour, the average gamer is taking part in a purpose built simulation created with the aim of taking the viewer from their present place and time, and transporting them- literally- into another realm. It is this same guiding principle that governs the film, music, and television industries, and since the creation of Pong in 1972 developers have been engaged in the eternal chase of a white rabbit- creating experiences that can hook a gamer from the first few moments of play, and see them coming back again and again.

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