NDTV says: "Picture this - you're knee-deep in Angry Birds 2 on the new Apple TV, obsessed with decimating swine-infested structures with aplomb. As our resident Angry Birds fan can attest, you'll eventually find yourself watching a video ad or three to progress due to how the game doles out retries. It works perfectly fine on mobile when your concentration is at a minimum. But is this something you're expected to do on a large 46-inch TV? Watch an ad streamed to a living room box beamed on your gigantic screen in progress in a game?"