A customer will face over 100 different games when walking into a GameStop. There are more than 3,700 games currently on Steam and more than 6,200 on the PlayStation Network.
And behind each of these is a team wanting its game to stand out. Often, that means spending tens, if not hundreds, of hours perfecting the first thing many players see: the game's box art.
Using four recognizable covers as examples, we recently tracked down artists, developers and publisher representatives to explain why individual covers look the way they do, how they come together and what different shapes they take before finally reaching customers.