Microsoft, which has been able to capture some important (timed) third-party exclusives such as Rock Band 2 and BioShock, continues to chase more exclusive deals to differentiate Xbox 360 from competitors. Investment in 360-only games a priority, Mattrick tells Edge.
When asked about Xbox 360's weaknesses, Microsoft interactive entertainment boss Don Mattrick replied, "We'd love to have more exclusive hits on our box, absolutely. Are we investing in that? Yes we are. Does that take a lot of time? Yes it does."
Microsoft's exclusive deals go beyond the boxed product. Grand Theft Auto IV and Fallout 3 will both offer exclusive downloadable content for the Xbox 360 versions. PS3 players wanting an extended experience for those games are out of luck.