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Apple Wants to Play

Tapulous is set to break the million-download milestone for its Tap Tap Revenge iPhone game over the weekend, and it wants the world to know about it. The company is blogging about its race to a million digital deliveries of its popular rhythmic tapping game. The developer is giving away an album every 10 minutes leading up to the mark. Its website's landing page is even overrun by a giant odometer, ticking higher with every wave of downloads.

Forget for a moment that the game is a rudimentary stab at cashing in on the success of guitar-strumming console games like Viacom's (NYSE: VIA) Rock Band and Activision's Guitar Hero. Forget for a moment that the game is actually a free download on Apple's Apps Store, for use on its revolutionary smartphone.

A million is still a ton of downloads.

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