VentureBeat Writes: "Earlier this year, SHU YOSHIDA became president of Sony's worldwide game development studios. He is a natural to lead that job since he ran the U.S. game studios before taking the worldwide job and was among the original Sony staff who helped get the PlayStation off the ground in the early 1990s. Ever since, he has been involved in making games for Sony. We caught up with Yoshida at the recent E3 conference in Los Angeles. He praised his rivals and talked about how Sony is an underdog again."