Forbes: "The Sega Genesis console once had a rabid fan base. Simon Jeffrey, president of Sega of America, recalls a time--about 20 years ago--when Sega was cool and known for producing "edgy" content.
Now, like some awkward adolescent, Sega (other-otc: SEGNF.PK - news - people ) has been spurned by its old fans for churning out ill-received Sonic-branded games and kid-focused content.
After its Dreamcast console failed to chisel out a space for itself in the videogame marketplace, Sega bailed out of the hardware business in 2001 to focus on game publishing. It's been a battle ever since. While Sega's portfolio of Sonic games and licensed fare such as "Iron Man" may not resonate with the company's fans, the strategy has been paying off: Sega now is consistently among the top six publishers in terms of market share, which Jeffrey says is growing annually. And with a firm base to work off, Sega can finally focus on reinventing itself."