MarketWatch Reports: "Heatwave(TM) Interactive announced today that it has received a $7.5 million series "A" investment from Syncom Venture Partners for the initial funding of "Central Studio" which will develop new and licensed Video Game IP for exploitation across multiple media channels.
"Heatwave's Central Studio has assembled veteran talent from the interactive games, film, television and music industries to create a production studio with a unique business approach," said Anthony Castoro, Heatwave's President and Chief Creative Officer. "Games are a powerful platform for creating mainstream brands and IP, however the game industry is notorious for missed deadlines, excessive 'crunch,' and formulaic licensed games. Heatwave has taken lessons from game industry veterans as well as seasoned professionals from other media sectors to create a new model that is more disciplined and provides a more productive creative environment. The result is an entity that will generate successful new game IP that will easily crossover to other media formats."