If Joe-blow developer makes a game, that game is based on a design. If it's a good design, people love it. Give that same group enough time, however, and you might get what's called a "redesign." If the game was any good to begin with, this is never a good idea. Give the IGN crew a little too much free time, and they start making Top 10 lists. Eventually one comes around pointing out all the games that once were good, but now suck in some way/shape/form. Those games are now in dire need of a re-redesign.