Call of Duty 4 producer Mark Rubin is yet another geek who has fallen under the spell of Apple's shiny device.
The Guardian: What's your favourite piece of technology?
Mark Rubin: It may be a bit of a cop-out, but I think I'll have to say my iPhone. I know it's the current bandwagon gadget, but it is so slick I can't stop scrolling and zooming in and out. I haven't been so jazzed about a piece of technology like this since broadband internet.
TG: How has it improved your life?
MR: Are you kidding??? I can scroll around and zoom in and out with my finger! Life doesn't get any better. Everything should be multitouch ... everything legal, anyways.