Squid Hero for Kinect recently released on Xbox One. This is the second game from developer Virtual Air Guitar Company to make its way to the next-generation console. Their first title was Boom Ball for Kinect which released back in November of last year. While the subject matter of the titles Virtual Air Guitar Company develops varies, they all utilize motion controls in unique ways. We recently got a chance to ask Aki Kanerva, the Lead Designer and Founder of the studio, about their experience in making motion controlled games. His response reveals interesting details about the industry and the struggles developers in this space face.