An Electronic Arts console is unlikely because it would be too "exclusive", an associate producer at EA Tiburon has said.
Speaking to VideoGamer.com, Greg Rinaldi, who's currently working on Tiger Woods 09, said that EA's goal as a company "is to get out to as many people as possible".
Rinaldi told VideoGamer.com that despite the rumours an EA console is unlikely because it wants "everyone to be our customer".
He said: "I know there are rumours about it and this and that, but we do games and we do games well. That's something that we should really focus on."
When asked about the lure of having all of EA's games exclusive to its own console, Rinaldi replied: "As a gamer I wouldn't like to see that. I think games need to be platform agnostic. You've got to remember that our goal as a company is to get out to as many people as possible. We want everyone to be our customer. We want to appeal to every demographic, every age group, every country and nationality.
"Putting yourself on a console like that and saying you need to buy our console, it's a little too exclusive, which is why we release our games on every console possible. We want people to have access to EA sports and that experience. If you only own a PC or you only own a DS or you only have a PSP, we want you to be able to get that experience."