BUSINESS WIRE Reports: "GameFly, the leading online video game rental service, today announced a fully integrated campaign with Microsoft to execute a multi-tiered program on the Xbox LIVE® online entertainment network. This relationship will provide another avenue for users to learn about the benefits of GameFly. The program includes a special subscription offer exclusive for Xbox LIVE members -- $5.95 for the first month of GameFly -- plus 400 Microsoft Points, which can be used to purchase downloadable content on Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft. The campaign will run now through September 13, 2008.
The GameFly presence on Xbox LIVE includes a GameFly Branded Destination Experience (BDE) which lets users learn more about GameFly, watch the newest commercial and download GameFly Themes and Gamer Pics. Additionally, Xbox LIVE members can enter the "Register and Win" Sweepstakes, with a grand prize package featuring tickets to meet and see multi-platinum recording artist Metallica perform."