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The Marketing Of Soulcalibur IV

Thomcult: The beat-'em-up genre may be on its last legs. A relic of the golden age of arcade gaming, the genre has been responsible for some of the most iconic IPs of all time. Franchises such a Street Fighter, Mortal Kombat and Tekken all found homes on earlier generations of consoles (not to mention in our hearts). Yet, with the advent of this generation there has been little reason, from a technical and creative point of view, to limit games to singular one-on-one brawls.

How then has Soulcalibur IV, another classic rehashed for the current generation, insisted and maintained its relevance when there seems to be little rhyme or reason in its very existence?
What Namco have done with Soulcalibur IV is prove that, even when they tide may be turning, an innovative use of different media combined with a genuine understanding of what excites and intrigues consumers can lead to just as much hype and interest in a game.

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