Edge Online writes: "Chris Lewis, vice president of Microsoft's Interactive Entertainment Business in Europe, Middle East and Africa, has told Edge Magazine that the company is focusing on Europe when it comes to growing the Xbox 360's market share, and that seducing the casual market will play a key role in its efforts.
European 360 sales have long trailed those in the US, despite the region's larger population. With the PlayStation brand retaining strong cachet, Xbox 360 routinely sells the fewest consoles each week in France, Germany, Spain and Italy.
"[Europe is] a very textured region, as you know very well, and we enjoy fabulous success in some parts of the region and relative marginal success in others," Lewis said in a recent interview. "And our plan quite clearly is to invest in the right marketing, the right content and to align the platform in a way that we are hugely successful everywhere."