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King.com gets female advice

CASUAL CONNECT 08: Social gaming firm King.com has revealed the outcome of a live focus group held with five women gamers aged from 34 to 71-years old.

"While people in the casual games industry have known that women make up the majority of casual gamers, we rarely get to hear directly from these women," said Riccardo Zacconi, CEO, King.

"With over 60 per cent of our 10 million monthly visitors being women, King is very attuned to this audience and wanted to ensure their voices were heard ."

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casualgaming.biz
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magyars10663405d ago

Consulting women about games, is that a good idea?

Milhous3405d ago

...although it's the kind of thing games companies should be doing in focus groups normally, i'd like to think.