Since the last reporting period, sentiment for the Wii has slightly cooled off and is receiving more competition from the Xbox 360. Discussion levels for the Wii are much higher giving it the edge over the Xbox 360 and the top spot this week. Availability has been an issue as consumers are finding it difficult to obtain a Wii. However, purchase intent is high which stems mostly from positive discussion about the Wii's innovative controller.
This week, sentiment for the Wii and Xbox 360 are similar but the Xbox 360 still trails the competition in discussion share resulting in a second place ranking. So far, Microsoft has managed to keep sentiments positive despite the hype surrounded by the Wii and PS3 launches. Online features, graphics, and game lineup represent the Xbox 360's most significant strengths. Microsoft may currently be benefiting from low availability of the Wii and PS3 as purchase intent increased 0.6 points from last week.
The PS3 is struggling to reverse negative perceptions of the console. In nearly every aspect, the console scores below the segment average. Discussion of the Cell Processor and graphics may be the key to changing consumer perceptions in the future as it currently represents its strengths. However, the PS3 has yet to convince consumers that the graphics are superior as sentiment scores still trail the Xbox 360 by 0.4 points - no improvement from last week.