Eidos is banking on Tomb Raider: Underworld to prove its new studio-led business model can compete with the best in the industry – and is eyeing the No. 1 chart position in the lead up to Christmas.
Eidos' head of UK marketing Jon Brooke told MCV that the firm has very high expectations for Lara's new adventure – and feels it is 'nailing' its campaign. Brooke commented: "Since moving to a studio-led business model this is the first game to really benefit from our new business ethos and everyone here is committed to making it a huge success."
He added: "With Tomb Raider: Underworld we feel we are really nailing it; our community is buzzing, our first game assets are really hot, the game code has wowed retailers and press alike and our numbers are supported by years of heritage boosted by our first synchronised all formats ship at Christmas.
"It is a major release for Eidos and it is genuinely exciting to see Lara back in time for Christmas, so we can see exactly what she's capable of."