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Ubisoft explains why digital game prices stay so high for so long on consoles

On consoles, publishers are still worried about selling out the physical stock they have at retailers and in warehouses. So it doesn't want digital prices to compete with that.

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DxTrixterz1047d ago

and this is why I'm against digital on consoles. Why paying more when you can get exact same thing twice as cheap.

raWfodog1047d ago

Add that to the fact that you actually own the physical copy and can re-sell it if you want. That's why I still prefer physical to digital for my console games. However, I like digital for my Vita so I don't have to worry about carry a bunch of games around with me.

Yi-Long1047d ago

I'd buy a whole lot more games for my Vita if the memory cards weren't so ridiculously expensive here in Holland...

As far as Ubisoft digital games go, I'm still waiting for them to offer a 'complete' bundle/release for Asssassin's Creed Black Flag.

Same goes for Child of Light btw.

TheBigShamona1047d ago

@Yi-Long You can find Vita memory cards DIRT cheap online now, compared to their launch prices.

Outside_ofthe_Box1047d ago (Edited 1047d ago )

^^^

Please show me these DIRT cheap online memory cards please.

@Yi-Long

I used to be in the same predicament as you as in wanting to buy more games, but not having the memory card space (I only have the 4GB that came with it and I REFUSE to rip myself off buying more memory for those insane prices).

What I do now is just swap the game(s) I'm not currently playing to my PC. I know it's not convenient, but at least I don't feel like I'm ripping myself off.

Utalkin2me1047d ago

@Outside_ofthe_Box

While they are not dirt cheap, they are alot cheaper then they was. I mean 80 bucks for a 64 gig is not outrageous for portable, it's 1.25 a gig.

_-EDMIX-_1047d ago

Agreed and agreed and 100% AGREED!

Folks need to wake up to this! Digital is good....for an option and for an option ONLY!

Games as digital stay the same price for years and years and years.

Mass Effect 2 on Steam...guess the price folks?

http://store.steampowered.c...

yet on disk

http://www.amazon.com/gp/of...

Mind you...you can get it used on consoles for like 3 bucks.

But stand back...some slow folks want a only digital distribution console, as if because of no disk, it means the price will be lower....um......lmfao! Sure....yet look at the prices of LAST GEN GAMES RIGHT NOW ON STEAM!

Game came out 5 years ago.....yet they won't budge on the price, what makes anyone think that they would lower it JUST for the lolz?

I'm sorry but we only need physical AND digital, NOT ONLY 1 method. I like digital don't get me wrong..........as an option ONLY.

I'm sorry but I don't want another P.T situation where a publisher doesn't want to do a series anymore and just pulls a game.

Or wants its fans to move over to the sequel so pulls the game from the server.

With all digital...they very much can do ALL OF THAT. I don't care how fast internet is, I don't care if the whole damn world was 100% connected with 300GB a sec speeds......for the sake of consumers, I don't want 1 method for distribution, those that only want 1, only want CONTROL, they want the rpice to STAY UP, they want to be able to pull games at any time to move the fan base to other titles.

If gamers maintain a stand, we won't see a digital only future. That way those that DO like Digital, can do so with no fear of them pulling games.

Scatpants1047d ago

one advantage with digital is that if you select your friend's PS4 as your primary console and he selects yours you can share games

reallyNow1046d ago

I still have the 8GB default card for my Vita because I just can't accept the ridiculous cost of those things.

nX1046d ago

Sure you can resell your physical copies but if I buy a game digitally on PS4 I get 2 copies that my brother and I can play simultaneously and in my opinion no physical advantage can outweigh that.

UltraNova1046d ago

Ok lets break it down,

Physical(discs):

- You actually own something, you can re-sell it and off-set some of the initial cost.

- Prices cuts are inevitable and discs can get as low as 20 bucks within a year of release.

- Very durable media; discs will last for years and years, especially Blu-rays.

- You can take them with you to a friend to play together.

- You can lent it to a friend and vice versa.

- You can create a vast collection for your game room, one you can pass on to your children or even sell or give away if you choose.

Digital games:

- You own a bunch of virtual 1s and 0s. Cannot sell them. You might think of digital games as buying air, you'd be wrong air is free to begin with.

- As we all know digital games price reductions are a joke - 59,99 for a year old game? yeah!...and if they drop prices they will always be more expensive than discs.

- HDDs... how durable are they? How much space is enough? 1TB? 2? 3? How much do they cost on top? What happens when they fail? Buy a new one and re-fill them again? Well good luck with that endless circle.

- You cannot take them with you to a friend to play together.

- You cannot lent your game to a friend and vice versa (ok maybe on the ps4 you can but good luck of convincing the rest of the industry to follow).

- You cannot create a vast collection for your game room, (hey come over, you have to see my huuuuge Steam library! yeah NO!)and you cannot pass them on to your children in the traditional kind of sense where you show and give them something...you know tangible.

With all that said, I do understand the importance and generation shift to digital we are going through now, but eliminating physical discs is the wrong thing to do.

They have to find a way to allow physical and digital to co-exist in balance and we, the consumers need to show them we mean business if they try and milk us to death with an all digital future. Because count my words, once we accept this money bleeding (forced) shift they well drain every single drop of blood we have and it will be too late to react.

Volkama1046d ago

@Edmix Mass Effect 2 steam key for £1.19
https://www.g2a.com/mass-ef...

Maybe we'd be able to find console digital codes at good prices, if only Sony and Microsoft would open up the digital ecosystem like that.

Loadedklip1046d ago

Agree. On portables ....digital is better.

MephiSkA1046d ago

@ Ultranova : Let me defend digital games just a little.

Physical(discs):

"You actually own something, you can re-sell it and off-set some of the initial cost."

That's true but I usualy keep my games because of the very low price I can get by selling them. I do agree that you are stuck with the game if you don't like it when it is digital but at least Steam has some new policies for refunds and I don't know about PSN's policies.

"Prices cuts are inevitable and discs can get as low as 20 bucks within a year of release."

Digital games do have sales too, you just have to get them at the right moment but I agree that while there are sales, disc prices do not go up after the sale, they keep going down.

"Very durable media; discs will last for years and years, especially Blu-rays."

Digital Downloads are even more durable. They are linked to your account and you can't lose them nor break them. I can still download the first games I bought on PS3 when it got released no problem, same goes with 10 year old steam games.

"You can take them with you to a friend to play together."

Same goes with Digital. You connect to your account and have all your games with you ALL THE TIME.

"You can lent it to a friend and vice versa."

That is true, you have your games with you all the time but you can't lend them with digital.

"You can create a vast collection for your game room, one you can pass on to your children or even sell or give away if you choose."

I agree with the selling part but I personnally prefer having my collection digitaly (personnal choice, I am not a collector)

Digital games:

"You own a bunch of virtual 1s and 0s. Cannot sell them. You might think of digital games as buying air, you'd be wrong air is free to begin with."

When you buy digital, you buy the right to use the software (license). That is the exact same thing as owning the disc but without the physical media, no difference here.

"As we all know digital games price reductions are a joke - 59,99 for a year old game? yeah!...and if they drop prices they will always be more expensive than discs"

There are websites which sell digital games at a fraction of the price, sometimes a lot less than physical discs. Just look at dragongaming, bundlestars, humblebundle, allkeyshop, etc.

"HDDs... how durable are they? How much space is enough? 1TB? 2? 3? How much do they cost on top? What happens when they fail? Buy a new one and re-fill them again? Well good luck with that endless circle. "

HDDs and SSDs are cheaper and cheaper with more and more storage space. It doesn't matter if it breaks, you still have your digital games linked to your accounts. It's better to have the hard drive fail than losing your discs due to theft, fire, etc.

"You cannot take them with you to a friend to play together."

Yes you can, you always have them with you, just need to download them.

"You cannot lent your game to a friend and vice versa (ok maybe on the ps4 you can but good luck of convincing the rest of the industry to follow)."

true

"You cannot create a vast collection for your game room, (hey come over, you have to see my huuuuge Steam library! yeah NO!)and you cannot pass them on to your children in the traditional kind of sense where you show and give them something...you know tangible."

Like I said earlier, I am no collector and I'd rather play my games than brag about them :)

Ace Killa 081046d ago

@Volkama

You cannot use G2A as an example of solid pricing for older games. G2A is a shady website that has been in the news for selling keys purchased with stolen credit cards. Which led games being removed from users library if they purchased a stolen key.

The legit sites like Amazon, newegg, walmart and other sites - https://www.cheapassgamer.c... The most recent cheap price has been around $8 bucks.

Volkama1046d ago (Edited 1046d ago )

I use G2A all the time. It isn't inherently shady. They allow 3rd parties to sell keys and sometimes those 3rd parties are shady, but in my experience G2A respond to that appropriately. They revoke ill-gotten keys, and refund the customer.

There is nothing wrong with buying the keys from G2A and I can reference the prices. The console closed market for digital distribution enables these publishers to keep prices so high in the first place. G2A is a nice example of how things could be better (there are even a few Xbox One games on there to support the point).

UltraNova1046d ago (Edited 1046d ago )

@MephiSkA

All valid points my friend for people who prefer digital downloads and are mostly PC gamers who have options like Steam and other similar services, but as far as I'm concerned (I game on consoles, primarily) my points above still stand.

BTW who would go to a friends place for a couple of hrs and seat through a Steam download? Where as if you have the disc you insert it and start gaming.

"Like I said earlier, I am no collector and I'd rather play my games than brag about them :)"

Did you imply that I prefer bragging over my games instead of playing them? haha. Just kidding.

No its something special about actually owning a big (physical) collection,its not about bragging, not for me at least. I know it might sound strange to you but some people actually prefer this.

Look its like debating old school Vs new school, there's no winning here, to each his own I guess :-)

aLucidMind1046d ago

Or, instead of reselling it, keep it and not have to worry about being unable to play it because Corporate thinks games are nothing more than a service and yanked it off the digital shelf in a similar fashion to Silent Hills' PT.

GordonKnight1046d ago

I'm the same way with my New 3DS.

+ Show (14) more repliesLast reply 1046d ago
Testfire1047d ago

Far Cry 4 is still $59.99 on Steam. Sure you can get codes cheaper elsewhere, but let's not pretend this is only a console problem, its a publisher problem.

DxTrixterz1047d ago (Edited 1047d ago )

Lol I remember when I've bought Far Cry 4 on Pc from one of the key shops for real cheap. Then Ubisoft banned those game keys so naturally I've asked for refund from that key shop which I did get then few days later Ubisoft decided to reactivate those keys. So pretty much I've got Far Cry 4 for free :).

Imalwaysright1047d ago (Edited 1047d ago )

I can buy it for €39.99 directly from Steam.

Edit: Visited the PS store and it would cost me €69.99 to buy it from there.

JeffGrubb1047d ago

But Far Cry 4 has been on sale for $30 on Steam before. It has never approached that price digitally on console.

https://steamdb.info/app/29...

scark921047d ago

If you see the prices of all the Call of Duty games on Steam, you would laugh, you'll laugh even harder during Steam Sales!

Army_of_Darkness1047d ago (Edited 1047d ago )

I got FC4(ps4) from best buy Canada for $24.99 last week :-) and the cheapest I've seen it on psn was $39.99, so the publishers can clearly make the digital version cheaper whenever they want.

thexmanone1047d ago

Just bought digital copy of far cray 4 on Xbox One for 24.99. Got to love the summer sells.

TeamLeaptrade1047d ago

You're completely correct. It's really not the consoles or places like Steam to blame. This is why digital works nicely for publishers, because they get as much as possible. But I'm one who prefers the physical over the digital.

_-EDMIX-_1047d ago

@Test- I legit laughed out LOUD!

@jeff - "on Steam before" yes...before. Thats nice that it was on sale....why should I only have to wait for a damn sale to get a game at a lower price even after its been out for MONTHS?

http://www.amazon.com/gp/of...

Steam sales huh bud, well Amazon has it new on disk on PC for about 27....for weeks now, man that sure is some "sale" at Amazon that BEATS Steams.....

Soooo its either wait for a Steam sale ooooooorrrr get cheaper on disk all year round? Hummmmm I see.

I agree, it has not been on sale like that on console digitally before...

http://www.amazon.com/gp/of...

Probably because Ubisoft didn't ok it for sale on that platform. Steam doesn't just make those sales, publishers ok games to even be on sale to begin with.

Some do, some don't on console.

Its 20 used on PS4 right now, soooooo that whole "Sale" on Steam can wait, if I want it for a cheap price, I won't want for the version that is not only limited, can be removed at any moment in time and takes a long time to download.

@Scark92- bud The last 2 years of COD games are still $60 on Steam LMFAO! (I'm legit in tears right now laughing over this)

Yet some crazy person wants a only digital distribution format for a console? Are they crazy? LOL!

That is why I don't want a digital only format......ever! Those publishers would go HAM if that ever happened.

bumnut1046d ago (Edited 1046d ago )

Well said Testfire, Steam prices are getting crazy these days. £39.99 for a PC game? No thanks!

warczar1046d ago

“Digital games don’t react as fast on console as they do on PC,” said Guillemot. “What we can say is that when games are older than one year, digital is a lot more dynamic on console because there are less units in stores. It’s a new business and new trend.”

Can anyone translate this, I'm not fluent in bullshit?

NeoGamer2321046d ago

FC4 was on sale digitally for XB in the first week of February for the first time ($40)...

Link to Major Nelson's web site with that week's Deals with Gold....

http://majornelson.com/2015...

I'm not going to say digital is cheaper than physical copies. But, it isn't near as expensive as people are making it out to be. Just like retail stores you have to watch for deals and jump on them when they are happening. You just have to look in different places to find digital deals.

+ Show (8) more repliesLast reply 1046d ago
Ashlen1047d ago (Edited 1047d ago )

Digital blows, if it wasn't for re-sale all games would cost 60$ forever.

Look at the cost of DLC for your oldest games, and I can pretty much guarantee it costs the same price now as it did years ago when the game was new.

TheLoCoRaven1047d ago

Thats because its really about control and offering a service rather than people owning a product. People make this steam comparison but steam isn't going anywhere and they have plans in place if they do. These game publishers can be gone in no time and make their games unavailable. See P.T. for instance.

AzubuEntus1047d ago

Digital games use little to no physical space. :)

jocomat91046d ago

The File size on the hardrive for the physical and Digital for the last of us is the same believe it or not.

Yahdaree1047d ago

The problem is publishers will create a monopoly when we can't sell our used games. There will be no incentive for publishers to lower prices, ever. I know I sound a little paranoid but its true. When there is no competition it becomes a monopoly.

ginsunuva1047d ago

Ya like on Steam where there are no discounts.

You do realize digital games aren't only on the PS Store? You can get digital codes from retailers like Amazon. They'll just treat digital codes like physical copies. Retailers aren't going anywhere.

DualWielding1047d ago

Well digital is good for you if you live outside the U.S., at least on Playstation, If you are in Europe, Australia ect., creating a U.S. PSN account and buying all your games digital save you lots of money compared to buying from your local retailers, especially if you wait till the games are on sale

MMOBytes1047d ago

wait for sales, then share play with a friend. = win.

Takwin1047d ago

Digital games (as long as physical games still exist and digital isn't forced) must compete with the reality that people get discounts of physical games AND can resell them

Best Buy $60 game is $48 (20% off). Some even come with a $10 gift card on top of that (about 20 games a year do this, and I got 4 of them this year).

I can resell that $48 game for about $40-$45 in the first 3 weeks.

But it doesn't end there. It gets crazy when games go on sale for $40, so at Best Buy they are $32. Those games still sell for $35+ on eBay. I have sold a few games this year for MORE than I paid for them.

TLDR - I can buy, play, beat, and resell a game for an average of just a few dollars - from $60 games to $30 games.

The Big 3 don't understand this or just want to end the reselling of games and each have a monopoly on digital content. Can you imagine? $60 games that rarely go on sale, with ZERO resale value.

Steam gets away with this due to massive bi-annual sales and very frequent sales throughout the year.

Eagles831047d ago

Steam can have the sales because they are a purely digital marketplace. They don't have a retail store footprint outside of selling gift cards rather than games themselves. Consoles could do this too if people would move away from physical discs.

_-EDMIX-_1047d ago

@Eagles- "Consoles could do this too" They do, both PSN and XBL have sales often.

"Steam can have the sales" yes....because of PUBLISHERS, valve doesn't control that price, publishers do. Square barely lowers their games on a Steam sale, but they also barely lower their games on a PSN sale.

Its a cheap price on console all year around as the price only lowers as you can buy used.

Example..

http://www.amazon.com/gp/of...

yet..

http://store.steampowered.c...

Even funnier...

http://store.steampowered.c...

Games from years ago.....at full price.

Steam sales are nice alright.........a cheaper price all year round is better.

Kribwalker1047d ago (Edited 1047d ago )

I've been buying mostly digital because I get 2 copies for the price of one, so my kids and me can play together

And far cry 4 digital is on sale for $25 on Xbox one this week

jocomat91047d ago

this is exactly the point entirely why i buy digital now you get two copies for the price of one. Not to mention sony has a 15 dollars back in credit for every 100 bucks you spend sale once in a while. This counts towards preorders so it really helps. All in all i only pay 50 percent for my games digitally cause i gameshare with my brother. I've saved a lot of money doing this.

ginsunuva1047d ago

You're not against digital. You're against the publishers keeping their prices high on PS Store.

Eagles831047d ago

If you read the article you would have noticed that he said it was because they had to appease the retailers for the physical game purchases. If everyone bought digital on consoles (I'm purely digital on consoles and PC) then they wouldn't be having to cater to both sides. You can't blame the digital option when people like yourself are the cause of it.

_-EDMIX-_1047d ago

"they wouldn't be having to cater to both sides"

...you mean they wouldn't have to lower the cost and do sales?

Remember P.T? They want digital to not be able to have to do sales or lower the price, consider some publishers keep games at full price on digital for years and years regardless of age and that is WITH competition, I can only imagine how long that will be if they actually did have a digital only method.

Sorry but many publishers have shown what they feel about lowering the price.

They only do it to compete, if it wasn't for physical games forcing them to compete, they would always keep those games at those prices.

rainslacker1047d ago

I know this appeasing the retailers argument is used a lot, and there is some merit to it, but it is overused. If every publisher out there was willing to not worry about the retailer, then the retailer would have no choice. These publishers pay these retailers for advertising space, there is nothing else they have to do to apease the retailers.

Sure, retailers may not appreciate publishers selling their games for half price on digital, but realistically, why would publishers do that when they know people will spend $60 on a game? Publishers aren't our friends, they just want to maximize profit. If they could cut out the retailer and still have their sales, then all games would be digital now regardless of how many people complained about it two years ago.

vastolorde6661046d ago (Edited 1046d ago )

Well if you live in a country where a $ = 2230/= the local currency.Physical games cost 180,000/= to 250,000/= depending on the store.So a game costs almost $100.If you order from Amazon it costs roughly $100 with shipping costs....by those numbers I guess you now know who would buy digital contents...As a matter of fact I've gone all digital this Gen.

DARK WITNESS1046d ago

I remember how people defended the xbox digital policies when they were announced and all that crap about "Digital is the future" and it will be awesome because we will get "steam prices"....

Even if we had been locked into digital only, I still think the prices would stay high. I mean there would not be any other option so they would have nothing to compete with so why would they.

I prefer it this way. At least we have the option

Dynasty20211046d ago

PC digital prices are ~£20, compared to £40 in stores, and the laughable £50+ on consoles.

There's no reason other than greed for console digital prices being high - that and people are dumb enough to pay for it.

"Everyone's complaining, but digital sales are strong".

Why the hell would they reduce prices?

Only way they'll reduce is if people stop buying. And that's not happening.

BallsEye1046d ago (Edited 1046d ago )

The only reason I buy digital is so I can play online with my wife on both of our XBOX ONE consoles at the same time using just 1 digital copy. In that case, I'm saving :):).

Still I agree the prices of digital downloads sometimes are just out of this world.

feelforlove1045d ago Show
feelforlove1045d ago Show
r1sh121046d ago

guys use cdkeys/g2a or something similar for cheaper digital games.
Basically ubisoft have admitted its price fixing, simple as that.
Imagine the overheads for physical, printing the disc (inc buying discs), transport etc.. WTF
Why dont they just admit that!?

+ Show (13) more repliesLast reply 1045d ago
barefootgamer1047d ago

"Because we want to make a profit." Really, that's the only answer.

DxTrixterz1047d ago

It's all about $$$. Greedy companies.

Aenea1047d ago

Yeah, I just don't get why these companies need to make a profit, do you? They should be ecstatic they work for us happy, never complaining, people! That should be reward enough!

/s

Gh05t1047d ago

So assuming you have a job and make your own money... you are upset that you have to spend your (personal) profit on a game.

Explain to me how you wanting to spend less money is any more greedy than them wanting to make money?

ShaunCameron1047d ago

And even greedier consumers. Always wanting something at someone else's expense if not for free.

starchild1047d ago

And I'm sure you work for free. You go to work everyday and don't expect any money in return, right?

Muzikguy1047d ago

@Shaun

Dingdingding!!! That's exactly what people sound like. Even in regards to the PSPlus freebies and GWG. Sales this gen haven't seemed to be as often as previous ones. It hasn't stopped me fr buying the games I want and having too much to play :)

+ Show (2) more repliesLast reply 1047d ago
ColManischewitz1047d ago

I like not having to go sort through discs, but I like getting things on sale sometimes, too. PC games get cheap quickly on digital platforms -- wonder when this will happen for consoles.

_-EDMIX-_1047d ago

" PC games get cheap quickly on digital platform" you sure bud?

http://store.steampowered.c...

http://www.amazon.com/Call-...

and

http://store.steampowered.c...

yet

http://www.amazon.com/Assas...

lolz, define "cheap"? A game being full price for years is anything but "cheap". Sales are fine on Steam, but I can get games cheap all year round used or on disk on PC always cheaper then on Steam.

krazykombatant1046d ago

Lol you've made me sign in after yes of switching into lurker mode.

Using Call of Duty is a poor example because Activision will keep the prices up regardless of how long the game has been out but you can get your precious CoD fairly cheap on the right respectable sites

http://www.dlcompare.com/se...

Assassin's Creed games

http://www.kinguin.net/cata...

PC games, depending on the popularity and the success, do get cheaper a lot faster on PC rather than on consoles.

We don't have to use Steam but the steam sales and weekly sale of certain games do make it a cheaper alternative to having to buy from retailers.

_-EDMIX-_1046d ago

@Krazy- "Using Call of Duty is a poor example because Activision"

Its an example of just what some publishers do nonetheless and it way many are against any platform EVER going completely digital.

This is showing that if a platform had one distribution method, ie if we had no disk, you wouldn't even be seeing those sites anymore. You see those sites with CDKeys based on having the physical option to use the key.

On a digital only platform, they would very much get rid of that.

http://www.amazon.com/gp/of...

Yet even on disk AC Unity is STILL CHEAPER for PC...

Call Of Duty Black Ops 2 is another story.

But it still shows that over all getting a game on disk will likely be cheaper then only digital.

"PC games, depending on the popularity and the success, do get cheaper a lot faster on PC rather than on consoles."

http://www.dlcompare.com/ga...

and

http://www.amazon.com/gp/of...

not really...

"We don't have to use Steam but the steam sales and weekly sale of certain games do make it a cheaper alternative to having to buy from retailers"

They do and I agree, I but from Steam sales often, but this isn't about the few times a year its cheaper, its about game prices over all.

Buying used on console has always been a better option then waiting for a sale or ONLY going digital etc.

I don't feel like getting into a P.T situation because of a game in the future based on a publisher no longer wanting to make game, series etc and they can very much legally do that.

paul-p19881046d ago

PSN have really regular sales, generally every week (not sure about XBL as I don't own an xbox, but I assume its the same).

I've gone all digital this gen, and I've only bought 1 game at full price (2 when MGS5 comes out!). The others I haven't spent a penny more than £30 on. If you are willing to wait a little bit you can get some great deals on there that either match or are cheaper than physical.

Also, buy PSN credit cards instead of topping up direct on the store as its cheaper, I've just bought 2 £35 credit top-ups for £58 ready for MGS5, so the money I would have spent buying the game anyway comes with an additional £13 for me to spend on DLC/indie title/AAA on a massive sale lol

AutoCad1047d ago

ehh i dont mind the prices..but i understand why it should be cheaper buying digital..I rather give them my 60 thn go to gamestop and support them.

NeckBeardBSMTDweller1047d ago

Too bad Game Stop only make's roughly $7 on a new game sale at launch. Its the USED sales that rakes in the dough

Summons751047d ago

Yup, which is why they try so hard to screw customers over. "Oh this game came out a month ago...here's 10 bucks but we are going to resell it for basically full price" No thanks, I'd rather sell it myself for go to a mom n pop shop who truly knows the value of games and will give more for new games or rare games.

Takwin1047d ago

Support the person buying and selling the game on eBay then. Yes, eBay and PayPal get a small cut, but far less than GameStop, AND the person gets the majority of the money.