Michael Abbott writes:
'' I mostly ignored E3 this year. With each passing year I find myself less glued to the games media coverage and flood of announcements. To be honest, I've also begun to find the grinding gears of the industry hype machine less compelling and - well, less digestible.
When I finally sat down yesterday to catch up on what happened at E3, I was struck by the intense focus and sheer amount of coverage devoted to shooters and other games about basically killing anything that moves. I know the typical IGN or Gamespot visitor is likely very interested in news about Gears of War 2 or the mysterious as-yet-unannounced Halo game from Bungie, and who can blame these sites from feeding their readers news they want to read?
Game footage, screenshots, "exclusive" playthroughs, and lengthy (often fawning) interviews with developers like Cliff Bleszinski and Todd Howard reveal lots of tasty tidbits and drum up publicity in ways that serve the interests of both developers and the games media that cover them. Gamers eat this stuff up, and who am I to begrudge them their fix? Truth be told, I watched the Fallout 3 trailer several times myself, and my interest in that game is now successfully piqued. Well played, Bethesda.
I do think the often chummy relationships between game makers and journos is a bit worrying, but I'll save that for another post.''