Adam Cook: "Lost in the haze of all those huge announcements, Sony revealed that Activision are now a partner, with Call of Duty maps coming first to PlayStation. Think back a few short months, and you may recall that Star Wars: Battlefront also appears to have a co-marketing deal with Sony. What about Batman: Arkham Knight? Notice anything about the TV ads for that game? PlayStation 4 has the Red Hood edition, yet more co-marketing between Sony and a third party.
In fact, if you think about it, can you remember many third party games that have gone Xbox recently? No, thought not."