Greg Miller from IGN writes:
"A few weeks ago, we were having an E3 planning meeting here at IGN. As a collective group of geeks, we were going down the list of titles we knew were going to be at the show and deciding which of us would write about each title. When DC Universe Online -- an MMO from Sony Online Entertainment -- came up, IGN PC Executive Editor Steve Butts chimed in before I could even get the "T" in "that's mine" out. I was flabbergasted. I'm the DC fanboy in the office. I'm the guy on the Sony PlayStation Team. Clearly, this Sony Online Entertainment title was mine. I spoke up, there was a brief "Oh, I didn't know you wanted that" conversation, and I handled the situation like any mature comic book fan would when his dominance is threatened."