"The Nyko booth actually had a very clean layout, the areas were open, well lit, white colored, to me it seemed very Apple-like. So their booth had a very nice appeal to me as a fan of Apple's style. They were also the only company at E3 that brought in booth girls which were a huge surprise and great addition in my opinion. One of the girls were greeting people as they walked into the booth and the other was preparing a special blend of Nyko mixed drinks that actually tasted very good and really helped jump start the morning." quoted directly from the article where Platform Nation talks about the Nyko booth and what it had to offer during E3 2008.