Epic Looks to Comic Books for Building New IP

Not content with best-selling middleware, Unreal Engine 3, and the successful Gears of War and Unreal Tournament franchises, Epic Games has revealed it is already looking to grow its slate of IP – and will experiment with comic books as a low-cost way to build new properties.

Studio president Mike Capps was an unlikely keynote speaker at the Casual Connect conference in Seattle today, but he offered up the hardcore games developers' perspective on casual games – and revealing his studio is keenly watching the fast-growing sector and its methods of getting cheaper IPs to market.

Comic books were one way of doing this, he explained, saying they were "a new way to try new ideas" and that, via comic books, "it's very cheap to build up an IP franchise in comics than it is compared to games".

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