A more interesting facet of online games is that many companies look to create a brand around their intellectual property. This is done so they can leverage that IP into other avenues in an effort to make more money. That's why you see World of Warcraft action figures and League of Legends statues. While motion picture companies have tried to leverage their IP into games, the SyFy channel and Trion Worlds went a step farther when they created the Defiance mmofps where the show and the game could impact one another. As more and more geek-themed shows are popping up on cable and network TV, will we see more mmo TV tie-ins in the future?