Microsoft has ramped up in its battle to convince Xbox 360 gamers not to defect to PlayStation.
The platform holder’s backwards compatibility announcement at E3 was designed to try and convince some
of the 84m Xbox 360 owners to stick with Microsoft.
The platform holder, which has called this year’s line-up the biggest in the company’s history, continues to struggle in the face of a resurgent PlayStation. But corporate VP and CMO Mike Nichols believes this year’s line-up, backwards compatibility and the recent price drop to £299, will allow the firm to claw back ground on Sony in the UK.