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Fallout Shelter app passes Candy Crush Saga on the top-grossing mobile games

“We’re very pleased. Fallout Shelter is doing amazingly well, with no real buildup,” said Pete Hines, vice president of PR and marketing at Bethesda Softworks, in an interview with GamesBeat at E3. “To take such a light approach to monetization compared to other free-to-play games—We felt like we wanted to err on the side of caution and make it very unobtrusive, make sure it was fun first and foremost. So far so good.”

“We were pretty amazed we could keep that under wraps,” Hines said. “Although if you’re going to keep a secret, Apple is a pretty good partner. Those guys are the kings of secrets.”

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venturebeat.com
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TLG19911160d ago

i suppose this shows a lot of developers, if you get a real dev team and franchise its much better than shovel ware crap that's saturated the market.