Everybody hates free-to-play

Or do they? One of the most popular ways of paying for games is under constant scrutiny from the media and core consumers. So what can be done about free-to-play’s negative image?

“The successful freemium game is based on five principles,” says Canada’s minister of mobile gaming.

“Entice the player with a simple game loop. Use lots of flashing ch-chings and compliments to make the player feel good about themselves. Train the players to spend your fake currency. Offer them a way to spend real currency for your fake currency – so they will forget they are spending money. And make the game about waiting, but let the player pay not to wait. It is a sure-fire way to make lots of money.”

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Jdoki1196d ago

There would be no problem with F2P if the games were good. 99% of F2P games are junk, especially on mobile.

Star Wars Old Republic is a great example of F2P done right. I know what I can and cannot have access to, and I don't feel pressured to spend real money.

Hearthstone is F2P done right. Sure people moan that they can't get to Legendary without paying, but even if they'd invested hundreds of real money - most still wouldn't get to Legendary!

Thing is... If everyone hates F2P, how come the developers of Clash of Clans and Candy Crush are some of the highest earning. Just look at the ads during the last SuperBowl - most of the biggest slots were for F2P games. Which is just a crazy situation considering the cost of those slots, and shows the changes in the industry in only a few short years!