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Could EA’s special relationship with Xbox change for Battlefront?

Battlefront is coming. It’s going to lure in the Star Wars fans, and EA keeps promising all kinds of things to make us happy. While we’ll only find out more during E3, part of the reveal is making me wonder about the special relationship EA has with Xbox.

EA Access lets subscribers get early access to games on Xbox. It’s a great way to cement the relationship between the two gaming powerhouses and is yet another sign of how EA and Xbox are in bed together. However, Battlefront is one of the biggest titles coming out of the EA stable and there’s a bit of info over on the PlayStation side of the world that makes me wonder if everything is going well in the EA/Xbox relationship.

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jackanderson1985917d ago (Edited 917d ago )

battlefield... wasn't that also revealed, beta'd and hyped for Sony over Xbox?

battlefront's "deal" with sony doesn't really change what MS had with EA... it's still going to hit Access first, it'll still carry the discount you get with that and unless DLC exclusivity gets announced at E3, it'll be the same as Hardline

Also EA at the Playstation Experience event, gave away free games... battlefront if anything is a tiny blip on the radar in regards the topic discussed

SpaceRanger917d ago

"Battlefront if anything is a tiny blip on the radar in regards to the topic discussed"

You're kidding right? Try and play it off as much as you want but the fact that it's a Star Wars game from EA and has exclusive marketing with Playstation says a lot about EA and it's relationship to MS. Star Wars is the biggest name in sci fi movies, gaming, etc.. If EA and MS' partnership is going so great, why give marketing and potentially a "rumored exclusive beta" of the best thing EA has to offer, to the competition?

It's a very big deal. Once November comes around, the train that is Star Wars will certainly be gaining speed. With the way the competition is selling and probably will continue to sell almost 2:1 around the world, it's not rocket science to see that EA is looking out to bigger and better things like this marketing strategy.

fonger08917d ago

It means simply that Sony paid to have the marketing rights to Battlefront. Nothing more, nothing less. Sony knows this title, like Destiny, is going to help move a lot of consoles this Christmas so they made a deal with EA. EA knows this title is going to sell well regardless of which console manufacturer has marketing rights. Microsoft did the same thing for the Witcher and Hardline. Common business practice.

Moldiver917d ago (Edited 916d ago )

"If EA and MS' partnership is going so great, why give marketing and potentially a "rumored exclusive beta" of the best thing EA has to offer, to the competition?"

And in all this 'analysis'you forgot that MS already has a big sci fi shooter coming out this year? Its no accident that MS didnt bother going after starwars:BF. Why spend money on that, when you already have a big hitting sci fi FPS...that also happens to be a bonafied exclusive, not a marketing deal... I didnt even know marketing deals were bragging points, now. Besides. I will STILL buy the game on X1 via EA access and get my discount. its of no loss to MS.

Plus MS got a far more exclusive deal in the form of titanfall, there is no PS version of TF nor will there ever be. Says a lot more about Ms relationship with EA than you care to admit...

Im going to go ahead and beat you to your response..money talks...cool..same applies to star wars, and remember we are NOT talking about an exclusive game here. and again...why would you pay to market a multiplat shooter against your own exclusive shooter? MS aint dumb, nobody is going to be in any doubt thats its also on Xbox, when those PS themes battlefront ads roll out. But everybody knows you cant play halo on a playstation.

MasterCornholio + 9m ago
"Its not like people will buy XB1 to play the game a few days early."

That goes both ways though. its not like people have to buy a PS4 to play it either. they can even biuy it on PC. Because we all know that version exists to inspite of sony paying money to advertise the game like its their own.

RocketScienceLvlStuf916d ago

You are right it is a big deal. Considering as the rumors last year was that it was an xbox exclusive.

SpaceRanger916d ago

@Moldiver

"Im going to go ahead and beat you to your response.."

Talk about being self righteous. Battlefront is miles ahead of popularity compared to Halo. Keep denying that if you want, but just because you say it a million times to yourself doesn't mean it's true. And I'll probably stop there on that point because you started talking about the most overhyped game of this gen (Titanfall).

"its not like people have to buy a PS4 to play it either. they can even biuy it on PC. Because we all know that version exists to inspite of sony paying money to advertise the game like its their own."

You don't realize how big Star Wars is do you? Like I've said before, most people know these big name shooters (Halo, COD) since they milk their franchises.

But everything this holiday will revolve around Star Wars. It's historically happened every single release of their movie. Toys and video game sales sky rocket and other movies/games get muffled in the background during that time. That's not to say that other shooters won't be good, or that Star Wars will have the best experience.

It's pretty much common sense to know that the hype of the Star Wars Movie will drive this game before it even launches. Especially considering that not everyone can afford to buy multiple games as often as most core gamers during the holidays.

I'd expect a lot of adults (Who don't know a thing about gaming) to gravitate toward just seeing the name Star Wars Battlefront on a game if they were to buy something for their kids. And that in itself with a Playstation brand on it is what drives sales and people to buy that specific console. Don't see why that's so hard to understand for you? If you need further explanation just let me know.
I won't try and "beat you to your response", I have more respect than that.

fonger08916d ago

@SpaceRanger
"Battlefront is miles ahead of popularity compared to Halo."
Halo with 10 release approx 60 million sold
BattleFront with 10 releases approx 13 million sold

And it's not like BattleFront has a ton a great press going for it at the current moment. There are a lot of people split on some of the exclusions from the game and making it mostly 1st person. Am I excited for this game, of course, but in terms of popularity I think you're getting confused between video games and the entertainment industry as a whole.

SpaceRanger916d ago

@fonger08
"Halo with 10 release approx 60 million sold
BattleFront with 10 releases approx 13 million sold"

Sales matter now? No wonder it's raining today. It must be because Halo was mentioned.

"And it's not like BattleFront has a ton a great press going for it at the current moment... ... and making it mostly 1st person."

What are you talking about?? You have the option to toggle between either or like both Star Wars battlefront's before it. Like I told Moldiver, just because you say it a million times doesn't mean that it's a fact and that you can say it as fact.

"in terms of popularity I think you're getting confused between video games and the entertainment industry as a whole."

Aren't they supposed to coincide with each other? Didn't they make a short mini series to drive the hype of Halo? Sorry, but they entertainment industry as a whole has no boundaries. Especially with today's technology to make games CGI Movie realistic.

Games drive CAN drive movies, and movies CAN most certainly drive games. Especially when it's the most popular Sci-fi franchise in history (Star Wars)

Moldiver916d ago

@SpaceRanger

"Talk about being self righteous. Battlefront is miles ahead of popularity compared to Halo. Keep denying that if you want, but just because you say it a million times to yourself doesn't mean it's true"

LOL...oh the irony..60 million sold on one over three xboxs VS 13 million sold across MULTIPLE platform...do the math..you might be delusional, but you cant be THAT stupid...

"You don't realize how big Star Wars is do you?"

Are you being serious now? if you want to play it like that then lets be more specific..we are talking about games here. And starwars games dont have the online track record that halo has. Its laughable that you would even debate this in the face of fact, seriously.

"But everything this holiday will revolve around Star Wars. It's historically happened every single release of their movie."

Thats just it THE MOVIE will be the big deal not the game. Only gamers will really get into the game. casuals will run a mile when they are getting stomped on by hardcore gamers and claour for that single player experience..which BF wont offer. And lets not forget the negative articles (which I happen to disagree with) that N4G poseter joined in on to give the game a kicking..and yous eriously wanna tell me SW:BF is going to be the biggest thing at E3. Your belly will be fat from all the crow you are going to eat next week.

"I'd expect a lot of adults (Who don't know a thing about gaming) to gravitate toward just seeing the name Star Wars Battlefront on a game if they were to buy something for their kids."

Thats a moot point at best, given that kids these days are not the starwars fans that people over 30 are( people like me) you dont buy your kids stuff that they dont want. and those same casual adults will watch the movie because an online shooter is out of their depths.

"Sales matter now? No wonder it's raining today. It must be because Halo was mentioned."

Stop being so flippant. You wanted to have this debate and you got it. halo is a bigger game than any starwars GAME.Of course the sales are going to be brought into it. We are talking about which game is bigger here. is that hard for YOU to understand?

I dont recall the world stopping when that amazingly impossible to do on current gen starwars 1313 trailer showed up at E3 a few years back.

You have no good point to make your case with other than falling back on SW as a franchise. sure they sell more t shirts and toys. halo sells more games, though.

fonger08916d ago (Edited 916d ago )

@SpaceRanger So let me get this straight the glaring difference is sales numbers has no reference to popularity... even today???

What I meant by the difference between Video Games and the entertainment industry is that, there a lot more Star Wars fans as whole, but it obviously doesn't always filter down into the video game section of entertainment. Meaning not every Star Wars fan will buy this game, but mostly likely every Halo fan will buy Halo 5.

It's obvious you're more of a Star Wars fan than Halo, and that's perfectly fine. The fact of the matter is the Halo franchise has sold quite a bit more over it's lifetime than the BattleFront series. To me this new BattleFront game seems like it will be leaving out a lot of content that made the previous games special. So like a lot of people (and you can't tell me didn't see the 20 or opinion articles here on N4G just after the informational release on the game whether this game was going to be any good), I'm in the wait and see boat.

donthate916d ago (Edited 916d ago )

Yup, Battlefront will be another tiny blip on the radar. Remember the strength of a console isn't just one or two games, it is the entire lineup.

Do anyone remember Destiny as a Playstation biased marketing thing now?

Will this result in some extra sales on PS4?

Sure, just like Destiny did, but I think PS4 would have had the upper hand either way due to larger install base so I hope Sony didn't spend too much money on it.

I think long term, it is the large first party franchises that move consoles. You associate Sony with Uncharted, KillZone, Ratchet & Clank, and so on. Those sell consoles over and over long term.

JasonKCK916d ago

Why would MS spend double the money advertising two competing sci-fi shooters in the same season? Halo, Battlefront, and CoD are competing for that holiday dollar. Only one needing a horse in this race is Sony, which is why they ponied up the money for Battlefront. Battlefront is multiplat and Star Wars kinda just sells itself. Halo is MS's Star Wars, so throwing money at Battlefront is counterproductive.

jackanderson1985916d ago

in regards the article i'm 100% correct... all the things they're talking about have happened previously with hardline (a much bigger franchise game wise)

nothing is changing in EA/MS relationship... it's not like MS bought exclusivity of everything... they bought titanfall and that was it really...EA Access got offered, they took it....

star wars may be super popular film wise but gamewise Battlefield is bigger

+ Show (8) more repliesLast reply 916d ago
MasterCornholio917d ago (Edited 917d ago )

"it's still going to hit Access first"

So?

Its not like people will buy XB1 to play the game a few days early.

:I

Anyways PS4 gamers might be the first ones to play this. We still dont have any information on the beta.

jackanderson1985916d ago

well in relation to the article it makes perfect sense... they talk about MS & EA's relationship... to which i pointed out similar deals have happened before (hardline for example) but the game is still getting all the benefits of the relationship with MS.

Battlefront isn't something new, even if they give the game an exclusive beta... nothing will have changed in the relationship

uth11917d ago

The only 'special relationship' EA has is with money

Eonjay917d ago

This idea that EA Early Access is a sign that Xbox and EA are 'in bed together' is ridiculous. First off, having an Xbox One isn't enough to get access to Battlefront. You have to subscribe to EA's program. (And since this game is online you also have to have Live).

What EA has managed to do is to make release dates the new DLC. It is utterly mind-blowing that Titanfall is not in the collection.

But to address the speculation about an EA/Sony partnership... I think its promotional only. I imagine an exclusive early beta. At the same time, I wouldn't want to see PlayStation fans get anything that makes Xbox One gamers less whole in their purchase.

curtis92917d ago

I feel like with Joe Montana Footbal 16 being XBO exclusive and being a direct competitor to EA's biggest US sports franchise could sway EA to go with PS more. But still... EA Access was denied on PS by Sony so... I'm just typing and words are being formed, that's all that's really happening right now.

starrman1985917d ago (Edited 917d ago )

As @Eonjay said, this whole EA in bed with Microsoft is a bit over the top, EA aren't giving MS preferential treatment over SONY with regards to early access. Microsoft accepted the deal for EA Access, whereas SONY didn't. As I am aware they both got offered it, however SONY didn't feel it fit their brand.

The reason Hardline/Battlefront are getting promotional EA videos is because SONY has most likely paid them for the rights, if anything SONY are in bed with EA, but I don't actually think that. It is simply an advertisement deal which SONY seem to be pushing quite heavily for many games this generation.

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