Being named the worst company in America two years in a row was a wake-up call for the video game maker. Interviews with current and former executives, employees and partners show how EA changed the way it worked as it tries to redeem itself.
It's quite simple really, another company decided to be worse.
Ubi took over thar title
Isn't Ubisoft a french company? On Topic: E.A. is still the worst company, one right doesn't fix a decade of wrongs. Never forget.
Comcast being Comcast is the worst company in America. They haven't done anything to get away from that title.
I think in the eyes of the public and world, NSA took over that title if you can even consider it a company. Still nice to see EA execs pulling some strings to get themselves a nice article on cnet. I particular like this bit ; "It was a hideous thing," Probst said of finding the company so hated. In that conference room on that cloudy Monday, with the executive team surrounding him, Probst "hit the roof," as one person described it. So what, EA thought they could milk gamers dry and be loved for it? I always knew their execs probably lived on a different planet to gamers but this is hilarious if they really didn't realize how much they were and still are hated.
I honestly believe that EA execs believe that the stupid things they've done to draw the ire of gamers is actually a good thing for the gamers. They are completely disassociated with their customer base. I do think they were unfairly criticized over Mass Effect 3 ending, but all the DRM crap they've done with SimCity, their constant pushing of Origin on everything, their stripping of the Sims to the bare bones, and their inability to fix issues within their sports franchises makes them look like they really only care about the money, all while their execs go on about how they're so into the gaming scene and how much they improve on it. I will admit that I never expected UbiSoft to overtake them so quickly. I think UbiSoft, in their desire to be better at EA at everything, decided to outdo EA on how bad they could be.
Yep EA got marginally better. I'm still pissed about Origin as I just like to have all my games on Steam, PS4, and Wii U. I do NOT want another exclusive platform for PC. But yeah, UBISOFT IS SO MUCH WORSE. And uPlay is what hell is like. Hell is you trying to get your game to work you got on Steam through uPlay and you have to earn like 100,000 uPlay points to get out of Hell.
Can we please stop with EA being the worst company in America. EA is the worst GAMING company in America but the worst company overall could go to almost any major banking or financial company, you can thank them for currency manipulation, recession of '08, and much more that effects almost everyone on this planet, not just gamers.
Exactly...Im so sick of these basement dwellers that live in fantasyland...There are worse actual companies out there other than video game companies...DLC is nothing compared to the real worst companies practices
Crazy How you have 2 disagrees is beyond me. This this 10000000%
They're part of a multi billion dollar industry that services millions of consumers, they reason they were voted worst company in America twice in a row is because their consumers were not happy with their service. which the polls were based off of, customer service.
Monsanto is more evil than any Bank imho.
I agree. Monsanto is the most evil company in the world, by far, not even close. You are sued by them if their patented GMO seeds goes through the air and into your field via the wind. They can and will take your farm if you fight them.
Monsanto is the most evil company ever. They OWN life and genes inside of it. 98% of American soy and 96% of corn is GMO and they are in over 90% of all products in a typical American grocery store. It feeds the meat and it is broken down into all the nasty subcomponents of processed food.
They got a new young CEO he has changed them for the better. He took over SEP 2013
They wrestled for a little while with Ubisoft then out of nowhere came Konami to steal the crown!
Konami and Ubisoft are not American companies.
Don't let truth get in the way of a good story...
How did Konami become the worse company?
The loss of PT/Silent Hills still hurts :(
I love how they made the executives try to install the games themselves and listen in on the customer service calls :)
im so shocked that ea is meant to be the worst company wich it definatly isnt, maybe its the worst gaming company, but murica is full of MUCH worse companys, MUCH MUCH worse
Bank of America for example or General Motors with their defective cars, which have taken the live of 13 people and injured approximately 54. Still E.A. as a company qualifies for the title too, with their lawsuits from unpaid overtime to over 5000 employees, horrendous micro-transaction schemes on full blown $60 games, their mobile platform, which is horrendous to say the least. E.A. is the most greediest of all the gaming companies.
EA is actually a pretty great place to work these days. They've changed a lot in ten years.
Ubsioft is utterly unimpressed with being the worst company in America... there a whole world out there just waiting to be disappointed.
It was never really the worst company, that title belongs to monsanto.
Worst company in world no but gaming ubisoft will take it this year
Did they forego the exclusivity contract with the NFL so that we could have more than one crappy option? No? Then they still are an awful company*. * agreed that they are not the worst in America (I'm looking at you Comcast and AT&T).
Worst company in America. General motor. terrible company doing shady things
Why are people bringing up Ubisoft and Konami when this article is about AMERICAN companies
Because they weren't thinking about it when they typed. Not a huge deal.
They don't know that Ubosift and Konami are not American. EA is still the worst gaming company hands down however.
Twas a good read. As far as EA actually improving...I'll reserve judgment for later this year.
Here is my ranking from the 5 wosts gaming company in the world. 5. Capcom ---too many versions of SF4 and Resident Evil HD ports. 4. Konami-----Fired THE GOD known as Kojima and canceled The latest silent Hill 3. Activision------Because Bobby Kotick is evil 2. EA-----ruins Maxis and monopolies the NFL license 1. Ubisoft-----released unfinished , buggy games to the public and instead if learning from their mistakes, they have yet another ASSASSIN'S Creed game coming out.
It is still one of the worst gaming companies.
Because Ubisoft decided they liked a challenge? And I am speaking purely of gaming companies, mind you. The fact that EA has made the top of the "worst companies" overall, is a joke. It just shows how many vocal whiners we have in this medium.
This is a joke, EA has changed nothing, N O T H I N G. They don't have any big games out right now, that's all, give them time, EA is EA and they will NEVER CHANGE. I still remember how they treat my beloved Dreamcast. EA will always be the #1 worst gaming publisher, but Ubisoft, Activsion(of course lol), Capcom etc etc , yea there are other criminals, but EA has been rotten to the CORE for way longer and been more consistent for way longer than the others.
People simply found a new target, EA did nothing new. NFS has always online. BFH still has tons of DLC and other problems. Battlefront is missing basically everything and sounds like a Battlefield skin more and more. NHL 15 (next gen) was the biggest waste of money ever, and they act like they don't care with NHL 16. "Oh here is the rest of the game, jut pay another 60 dollars" Speaking of scams, their sports titles are starting to focus on their gimmicky card trading crap. They still shut down a few studios since then and stripped down a few others. In fact the absolute only change between now and when they got this "award" is the fact they had a butt load of titles out and about and were in the limelight, right now they are working on it. Granted Konami and Ubisoft found a way to top them like being crappy is some desperate reward....
They are trailblazers in the worst way: * Shutting down gaming servers early - sometimes in only a year. * Letting online players pay for content giving them advantages over those who *only* pay for the full game. * Not including gaming manuals but still charging full price. * Online passes are still hanging around thanks to them. * Yanking out key game content and calling it DLC. * Origin gaming service that spies on you, collects your data & sells it. * Horrible EULA agreements - even for demos. * Exclusive licenses so they don't compete on merit. * Catering to the lowest common settings so nothing is exceptional. * Online only games that are single player. They may not be the worst company in America but the gaming industry is certainly worse off because of them and they continue to lower standards and expectations for the entire industry.
they are still the worst company ever because they add drm to all their games
The only ppl I know that actually like EA is those ppl who buy Madden and FIFA every year
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