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Foundation 9 rebrands Amaze teams to 'foster individuality'

Griptonite and Fizz Factor studio names resurrected to in bid to decentralise superstudio: Global superstudio firm Foundation 9 Entertainment has rebranded two of its US teams in a move to encourage for individuality amongst its teams.

Previously, the two teams were part of the Amaze group, which was acquired by Foundation 9 in late 2006. Amaze itself has bought Griptonite and Fizz Factor and rebranded them to fellow Amaze teams.

Now, however, the original names will be reinstated. The move comes, Foundation 9 said in an announcement, as part of a studio-wide strategy to make teams more individual and autonymous.

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developmag.com
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