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E3 perspective: Q&A with Chairman Strauss Zelnick on the future of Take-Two Interactive

Strauss Zelnick is chairman of Take-Two Interactive, the hottest video game company on the planet thanks to its popular Grand Theft Auto IV, which sold more than 6 million copies in the first week alone.

He is CEO of entertainment investment company ZelnickMedia and was previously CEO of music and entertainment company BMG Entertainment (now Sony BMG). Prior to joining BMG in 1994, he was CEO of video game developer Crystal Dynamics and president of 20th Century Fox.

Take-Two had a warm reception to new titles at E3 such as "Borderlands" and is basking in the glory of GTA IV and last year's sleeper hit, "BioShock," which was my favorite game last year. But the company has been under the microscope since Electronic Arts made a hostile $2 billion takeover offer. EA extended its offer today and Take-Two promptly rejected it. Zelnick talks about being the manager of rock stars, such as the Rockstar Games team that made GTA IV.

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