MR BLACKMAGIK of the DRM Gamecast writes,
"GFFH. GFFH. It's an acronym that Xbox fans know all too well. GFFH! GFFH! It's more than an acronym, after hearing it for almost ten years it has become a chant that just won't stop. Gears, Forza, Fable, Halo! The four game franchises that Microsoft just won't let go. Every year we hear the chant, and frankly, I'm getting sick of it. A successful new intellectual property (IP) isn't easy to come by in this current ultra-competitive industry, but there is one company that seems to have a decent handle on things. One that dives head first into every new venture, for better or worse. Ubisoft. Here is why I think Microsoft needs to follow the Ubisoft blueprint on how to be create a successful, new, AAA franchise."