Thomcult: Videogames are one of the few industries where there is such thirst for knowledge among consumers. It is a rare opportunity afforded to product designers that their target markets take such an active interest and wilful involvement in their work. While the opinion of any one developer is a valuable jewel of insight that the gaming press and public would snap up with intrigue and delight there is an even stronger cult of personality running through industry. Notable designers and developers have become household names, with the likes of Hideo Kojima, Cliff Bleszinski, Will Wright, Tomonobu Itagaki. Individuals whose opinions and insights are literally seams of gold waiting to be mined.