Anatomy of a Kickstarter Video Game Campaign

Serena Nelson writes: "Ever since I joined Kickstarter three years ago I've seen a lot of things to make a project succeed spectacularly or fail miserably. Back in 2012 you could easily get an idea funded on just a basic concept and still rake in six or even seven digits. Today a project creator can struggle to make a successfully funded game on even five digits unless you have a big name behind you like Ron Gilbert.

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