In a recent financial report, DeNA reported yet another drop in their annual operating profits. While many see Nintendo falling behind with their lack of mobile solutions, it is clear DeNA need some help as well.
For a fair few years in a row DeNA have seen their operating profits reduce. With this year’s drop clocking in at a sizable 52% compared to last year, as profits went from 9.7 billion yen (around $81 million) to 4.6 billion yen (around $38 million).
DeNA are also one of the biggest mobile gaming service providers around but it’s clear that the contraction of freemium, with the likes of Zynga similarly faltering, means that DeNA need to evolve their business model.